Austria’s capital Vienna is known for many things–most of all their mediaeval and baroque architecture, musical legacy, and a charming atmosphere. It’s a city that incorporates the new with the old, and always has a cosy place at hand in the form of a coffee shop or wine tavern.
The Viennese fashion scene also has a lot to offer: feminine silhouettes, elegance designs, and sophisticated timeless pieces. The city is home to many independent boutiques and concept stores which are a must-visit all year round. We have AiSPi-ed our favourites in collaboration with The Cult Curators, so for your next trip to Vienna, bookmark the most stylish places.
SONG
This is a boutique concept store that combines fashion with art, housing edgy and emerging labels, as well as local Austrian designers. This high-end avant-garde boutique was founded by a South Korean native Myung il Song. Today it has made its mark by pushing creative boundaries in the way they present their collections. Flirting with fashion and art, the store’s atmosphere reflects that of a gallery mixed with a sophisticated store. Song provides a consistent and carefully curated range of fashion brands that capture true Viennese aesthetic.
Praterstraße 11, 1020 Wien, Austria
Pregenzer
The Pregenzer Fashion Store is located in the heart of Vienna. Jutta Pregenzer, a fashion designer who opened the store over 20 years ago, not only sells her personally designed collections, but also international fashion labels. Her eye for detail and tribute to femininity is reflected in the beautiful space, accessories and the clothing she stocks.
Schleifmühlgasse 4, 1040 Wien, Austria
PARK
Vienna’s first concept store opened in the early 2000s. Their curation includes luxury fashion brands such as Acne Studios, Sacai, Jacquemus, Dries Van Noten, Ann Demeulemeester and many more, giving endless style opportunities to the die-hard fashionistas of the city. Over the years, Park has gained an international reputation for their well assorted collections and experiments with retail space.
Mondscheingasse 20, 1070 Wien, Austria
AMICIS
Luxury labels, emerging designers and savvy streetwear, AMICIS has it all. Stocking a selection of international brands in a uniquely historical building, this boutique creates a delightful shopping experience. Over the years it has grown and split into four physical boutiques in Vienna’s premier shopping area. Their men’s, women’s, Deuxieme and Outlet sections carry first line designer brands such as Balenciaga, Bottega Veneta, Dior and Saint Laurent along with streetwear labels such as Off-White and Palm Angels.
AMICIS Women: Tuchlauben 11, 1010 Wien, Austria
FERRARI ZÖCHLING
FERRARI ZÖCHLING’s signature style combines cuts and shapes with eye-catching prints and colours to create ready-to-wear, attention-grabbing pieces. This brand has become a motivating hub for photographers, artists and other creative individuals as they often collaborate with diverse, Viennese artists. When in Vienna, their boutique should definitely be on your itinerary.
Kirchengasse 27, 1070 Wien, Austria
Written by Jasmine Robinson
All images are courtesy of the respective concept stores.
Explore more European boutiques through our Vienna page. Visit AiSPi’s Instagram to know more about the latest trends.