Our Curation Criteria
Brands we're bringing to India
Marzook, Kuwait City
Saks Fifth Avenue
Neiman Marcus, Harvey Nichols
Celia B, Ovedio
Neiman Marcus, Brown Thomas
Harvey Nichols, Farfetch
Harvey Nichols, Farfetch
Karen Wazen, Dubai
Sister Jane, London
Selfridges, Harvey Nichols
Georgia Hardinge, London
Any Di, Munich
Harvey Nichols, Nordstrom
Kat Maconie, London
Nita Suri, Barcelona
Selfridges, Bergdorf Goodman
Silvia Gnecchi, Milan
Jessica K, Beirut
Lisa C Bijoux, Milan
Eddi Cuomo, Milan
Stella Nova, Copenhagen
David Jones, Harvey Nichols
Anisa Sojka, London
Mary Al Terna, Tokyo
“We grow when you grow – it is just that simple”
At AiSPi we are bridging the gap between South Asian consumers who are looking for unique fashion and talented artists like yourself who are creating works of art.
We strive to curate the hidden gems of global contemporary fashion and make it easily accessible to the everyday consumer. This takes them away from the high streets and into the heart of inspired fashion. We bridge the gaps between regions that don’t have access to global contemporary western wear. Our focus for 2023 is the South Asian market.
The journey between the creative vision of the designer and the product reaching the target audience is rather long and difficult. It is especially hard to enter new and inaccessible markets such as India. Therefore, with our experience in the region, we successfully fill in the gap and provide our clients the exposure of Asian markets.
We believe actions speak louder than words. We are ready to get our hands dirty and be part of the journey with you.
We are not here to promise you the sky and take unfair margins in return. We are here to offer you best practical solutions, honest advice and a collaborative community. All of this, along with the will to grow–together! We only work with designers that meet our curation guidelines and whom we believe in. Please note, we don’t work on retainers, we believe in you and what we do, so we get paid when we deliver results.
What can we provide for you?What can we provide for you?
Our solutions are for both new designers as well as existing designers looking to re-strategise, revamp or launch new collections or enter new markets. Our basic concept is to use a 360-degree experimental approach of combining online and offline to enter new markets. We give you a new direction and perspective on how to enter the market and use our network to get you leverage with agencies, buyers and investors. Depending on your needs, we will use a combination of the methods below.
Retailing in South Asia via AiSPi
We are extremely passionate about the designers we retail and launch. We also don’t go on sale which is why we strongly believe in preserving your brand value and building a sustainable model.
For designers that we see an instant match or those that we have worked with for a long time, we work on a traditional wholesale buy model and retail direct to consumer in South Asia. We buy ex works and will manage all the logistical hassles. We work through our ecommerce as well as physical retail locations on a pop up model in all cities of India. Our physical pop ups take place every 10 days
However, if you do not have brand presence in South Asia, and we love you, we work alongside you to build your brand in South Asia. You give us your samples (season agnostic) and we work on celebrity, influencer and press placement for building your brand in South Asia. We then get first wholesale right to your brand for launching it in South Asia. There are no retainers, its a simple success fee on your brand being tagged/ worn and our end goal is to retail and a high sell through.
AiSPi is different than other platforms because innovation, agility and the commitment to building a sustainable long lasting relationship are our core values. We do whatever it takes to ensure that your talent is recognized and our consumer is serviced with exclusivity.
Brand building in South Asia
Gaining trust and brand recognition is the first step towards building a sustainable customer acquisition model. We focus on educating our client about your vision and story. The travel industry is constantly growing and is going to see a drastic boom. Therefore, we target tourists visiting Europe through our ‘City from a Fashion Lens’ publication. We will create a profile for you in the city where you physically have products, advertise you on our social media and interview you for our digital publication. We will also gain you press coverage in notable publications in India such as Vogue, Harpers Bazar, Cosmopolitan and more as well as influencer/ celebrity placement. If you participate in our sales drop, we waive the fixed fee. However, you need to provide us all the necessary material (photos, videos, samples products etc.) to amplify your coverage.
LEAN AND PRACTICAL CONSULTING
In the case that you are in the very early stages, or are looking for a revamp, we will brainstorm with you what are the concrete steps required for you to reach your goal. First, we will understand your target audience, their demographics and your brand vision. Then, we will work out a practical go-to market timeline, detailed steps and business plan. We will dive deep and challenge them to ensure they are attainable and aligned.
CONTENT CREATOR CONNECT
Let’s be honest, the success of a brand is very dependent on the people you work with. If you’re missing the right person for brand strategy, content or graphic design, we can connect you to talented creatives from our AiSPi Talent Portal. It is a pool of emerging and established photographers, videographers, influencers, writers and digital agencies. They will not cost you an arm or a leg, they will get the job done!
Create and connect with other complementary designers across borders for exclusive collaboration projects that help you both grow exponentially.