Although Vienna has a large curation of luxury designer boutiques, none of them quite compare to AMICIS. To put it simply: AMICIS is your one-stop shop to elevate your wardrobe as well as your shopping experience. The brand prides itself on being more than a retailer; they believe in creating an experience for their customers worthy of a trip from across the world.
A Luxury Curation
AMICIS takes a lot of pride in their carefully-selected collection. Their focus lies on offering a diverse and curated selection of clothing items, making it a destination for only the most fashion-forward residents.
Balenciaga, Bottega Veneta, Dior, Saint Laurent, Maison Margiela, Victoria Beckham, Ganni, 3.1 Phillip Lim, and many more are just some of the brands in their roster.
The overall concept of Amici’s is centred around keeping an edge to trends by elevating them with strong brand recognition. What makes AMICIS special is their dedication to ensuring they include pieces that are not commonly seen in flagship stores of these maisons.
Process Of Curation
One of the standout features of AMICIS is their curation process. The brand selects a range of high-quality clothing items from various designers and brands to maintain the standards of luxury, cohesion and taste.
They carefully consider each piece, ensuring that each garment ties in with the concept of sober luxury. The result is a selection of ready-to-wear editorial fashion that leaves people wanting more.
The Interior
AMICIS currently has four physical boutiques in Vienna. Their original boutique is divided into three parts on Seilerstatte. Their contemporary designs stand out against the vintage-inspired decor, leading to a cool and distinct atmosphere. You’ll find personalised chandeliers, thematically-curated sections within the store, as well as minimalistic furniture.
The History of AMICIS
The boutique has an impressive history within the fashion industry of Vienna. After it was established in 1995, the brand quickly became a leading luxury fashion retailer in Austria. Today, they are known for their wide selection of international brands that are presented in their unique retail stores. In addition to their online presence, AMICIS operates four physical boutiques in Vienna’s premier shopping area.
From the time that you step inside their premises, it promises an unparalleled luxurious shopping experience in the city. As you flip through their curated racks, you’ll find stylish clothing that is premium, high-quality, and fashion-forward.
Written by Gabriela Ordaz
All images are courtesy of AMICIS and its brands.
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