Prague, the enchanting capital of the Czech Republic, is full of hidden gems. The city’s fashion is renowned for one-of-a-kind designer pieces, so it is the place to go if you seek chic treasures no one else has. We have you covered with three amazing Prague concept stores in the city that are must-visits for unique finds.
La Gallery Novesta
The multi brand concept store, La Gallery Novesta, is right in the heart of the city. As one of the original designer Prague concept stores, the boutique ensures the involvement of top local designers and the presentation of the best Czech products. However, international designers are also showcased as well.
As La Gallery Novesta supports Czech and Slovak design, collections presented are updated every season and feature only the best-quality, original products. Think: Stylish and trendy finds with a European flair, precise palettes with just the right pops of colour, straight forward statements yet mysterious vibes that leave you intrigued. This is La Gallery Novesta. From clothes, jewellery, shoes, and accessories; you’ll stumble upon everything you’ve been daydreaming about and more in this unique concept space.
Brought to life by two dynamic and fashionable friends, Bella Brutta has grown from pop-up to a brick-and-mortar boutique, showroom, and costume studio. You’ll be able to find clothes, accessories, home decor, furniture, everything and more! The boutique’s aim is to shine a spotlight on niche hidden brands and designers; constantly curating something new and outstanding to wear and to fill their spaces with.
Pop-up events are this Prague concept store’s original specialty; this is the place to discover unique, limited-time designer pieces. Bella Brutta constantly develops ideas to make its concept of represented brands more compelling, exciting, and inspiring. Their clientele always finds something new that carries the same idea and story. Uncover the originality and diversity that are a constant in Bella Brutta’s timeless collections.
Originally founded in 2009 as a women’s fashion boutique, Egoist Fashion is today recognised as a multi-designer store that brings various brands to Prague’s fashion scene.
Tucked away on a side street in the major retail district behind Old Town Square, Egoist Fashion has a wide curation of accessories and apparel designed by European brands from Germany, France, Denmark and Italy.
Their collection of designers include Barbara Gongini, Cinzia Araia, Candice Cooper, Isaac Sellam, Lost And Found, Majo, Nov3mber and many others.