It is no secret that St Tropez is a top destination for all rich, famous and fabulous travellers. With the town’s bustling restaurant and club scene, it is a place of luxury, celebration and relaxation.
When deciding on what to wear in the coastal location, think luxe resortwear meets evening wear. Pick pieces which are pragmatic but also sophisticated to match the St Tropez vibe. Not sure where to go? Don’t worry, we at AiSPi have selected some fashionable must-shop boutiques as well as all the exciting places where you can show off your new looks!
100% Capri
100% Capri is all about sustainable luxury. The brainchild of designer Antonio Aiello, collections celebrate linen in an uncomplicated way. Using the highest quality linen from European cultivation, garments are comfortable and lightweight. The Tuta Allegra jumpsuit pictured above is perfect for the hot St Tropez summer. Why not wear this out to lunch at the glorious Le Café? Paired with a sunhat and strappy flats, you are ready for a luxurious lunching!
Open Monday to Sunday, 9 am- 9 pm
100% Capri Boutique: 2 Rue Seillon 83990 Saint Tropez, France
Bla-Bla
Bla-Bla is a multi-brand store that encapsulates the coastal spirit of St Tropez. With more than 30 designers to choose from, shop from a range of unique bohemian womenswear.
You can’t help but embrace your frivolous nature in such light and freeing frocks like the sky blue Robe Gabrielle Alibaba. We have the perfect place to wear it–the Lavender Fields of St Tropez. Enjoy gliding through the picturesque flowers, preferably barefoot, while you Instagram envy-inducing snapshots.
Open: Monday to Sunday, 10 am-9 pm.
Address: 3 Trav. De la Garonne, 83990 Saint-Tropez.
L'espadrille Tropizienne
When visiting St Tropez, there is no better shoe to strut in than the beloved espadrille. Keeping comfort in mind, explore their range of luxury espadrilles from L’espadrille Tropizienne. Patterned or plain, colourful or beige, flat or heeled, the choice is yours! The perfect shoe for a beach day, walk in your new flats along the stunning Bagatelle Beach.
Address: L’espadrille Tropizienne Boutique: 15 rue des Commercants, St.Tropez, 83990.
By Marie
By Marie is the ideal luxury shopping stop. With many brands to choose from, shop feminine and sophisticated womenswear, accessories, jewellery and footwear.
This Calista Top paired with flared pants or a white skirt is a stunning combination for a lunch date at Lous Lous restaurant. Dress it up with strappy heels and a dazzling clutch for something extra.
Open Monday to Sunday, 10am-7pm
By Marie Boutique: Trav. De la Garonne, 83990 Saint-Tropez.
Nikki d'Oggi
Nikki d’Oggi is a boutique famous for tunics and dresses with a unique Mediterranean flare. As Nikki d’Oggi says “life is always better in the sun,” we recommend you wear this to Verde Beach and soak up the rays. This bohemian two piece Esmeralda can easily be taken from day to night with a pair of wedge heels and chunky accessories.
Open: Monday to Sunday, 10 am-8 pm.
Nikki d’oggi address: 3 Rue Georges Clemenceau, 83990 Saint-Tropez.
Written by Antigua Rose Koekemoer
All images courtesy of the brands featured.
For more information about the South of France, visit our St. Tropez page. Follow us on Instagram to know more about European designers and experiences.