Shopping. This one simple little word is enough to make you feel a million different things. Whether you’re shopping for the basics for your work-wardrobe or have decided to revamp your complete wardrobe after a breakup, whether you’re using retail therapy to overcome stressful situations or are simply shopping for a friend’s wedding, all these situations prove the importance of this experience.
A few decades ago, shopping was considered a purely need-based activity. It was all about meeting your basic needs, be it essentials for a holiday or a new work outfit you needed. And the industry called it ‘logical shopping’ wherein the customer bought things according to needs, price or demand.
But as times changed, so did our shopping habits. From gravitating towards the biggest sales, we now find ourselves movies towards experiences. This notion of emotional shopping goes beyond impulse purchases or boredom browsing, it delves into the story of the product, its journey, the customer’s motives and ultimately, their satisfaction with the entire experience.
And, most of all, this type of emotional, experience-led shopping is extremely beneficial, not just for the person but for the world. Below, we’ve dived deep into this concept and uncovered some pointers about why you should switch from logical shopping to emotional one.
The rise of experience based shopping
A Flexible Experience
Similar to how designers are always looking for new ways to sell, so are customers looking for new, innovative ways to shop. Purchasing items from high-street brands might definitely be your go-to for everyday clothes, but at times the cold shopping experience leaves a little to be desired. If you’re looking for fun ways to explore and shop, experience-based shopping can help. Whether you experience the products first hand or explore them online through social media and websites, each shopping trip with AiSPi will give you a flexible, never-before-experienced feeling.
As our founder, Aisha S Kothari says, “You don’t know what the next AiSPi trunk show will bring. You don’t know where we will settle next, how we are going to sell next, and we are hoping that others enjoy this excitement.”
Unique, Quality & Timeless Style
After the pandemic, we’ve all been leaning towards selecting the highest-quality products that carry with it a timeless style. Fast fashion, as trend-driven as it is, has taken a backstreet as people choose more unique products that are elegant and stylish, with just a touch of ‘oomph’ added in. Choosing a product that’s limited in its production and exclusive in their distribution simply means that your wardrobe will be a lust-worthy space for all your peers, be it friends or coworkers. And you know with a unique, exclusively curated wardrobe comes a reputation of being a style influencer–and who wouldn’t want that?
A Sense of Community
Shopping is definitely an experience best explored with your beloved friends and family, and at times even your workmates. If you’re a regular shopper at a boutique or a mandatory visitor at any trunk show (or private sale events), you’ll know that these places bring with them a warm sense of community that is unmatched. From offering you a glass of champagne or unparalleled customer service, purchasing from these stores and niche brands makes you a small but integral part of their family. And this same community will help you build and grow your style language, one that will make you stand-out amongst the crowd.
Still not convinced? Let’s put the above benefits into context. You step into a shopping mall with a hundred stores, all selling similar items across various price points. Here you can close your eyes and find something that will work for your wardrobe, and this something will probably be owned by over five hundred other people just within your city. On the other hand, let’s say you’ve been invited to an exclusive trunk show held by your favourite brand. You get dressed up in your evening-best and head over to the upscale event. You spend an evening with your friends, learning the story behind the latest finds from niche designers–the product’s history, where it was made and by whom, the designer’s inspiration and more. You select your favourite–a product that we can guarantee no one else will own. And when you step out of the venue, you’ve formed an emotional connection with the bag and the brand, one that you’re likely to forget anytime soon.