Prague is the destination to go if you want to travel in style. The city is not alone when it comes to beauty, elegance, and shopping; it is a must-see for fashionistas looking to get immersed in the city and discover beautiful artworks, stores, and designer boutiques. Tucked away on a side street in the major retail district behind Old Town Square is Egoist Fashion.
The store has a terrific easy-going vibe, and the employees are very nice according to their many consumers. You can find accessories and apparel for men and women, designed by European brands from Germany, France, Denmark and Italy.
The multi-brand store’s merchandise is all in muted tones and has an interesting mix of forms. Whether you’re looking for a stylish pair of leather shoes or a cozy oversize coat, Egoist Fashion is the place to go.
Over its history, the store’s founders have established a loyal following and a steadfast position in the Czech fashion industry. Their collection of designers include Barbara Gongini, Cinzia Araia, Candice Cooper, Isaac Sellam, Lost And Found, Majo, Nov3mber and many others.
This season’s line-up features neutral-toned designer sweatshirts, oversize tops, hip-grazing trousers, and cut-out dresses in a simpler aesthetic. These go well with just about everything and are perfect for making the transition from the streets to the hipster scene.
The History Of Egoist Fashion
When the brand first opened in 2009, it was primarily a women’s fashion shop that introduced new brands and collections from Italian designers to the Czech market.
Curating fashion for a new generation of hipsters and those who love being comfortable, they are home to a variety of brands from Germany, France and Italy. Raw timbers and exposed concrete walls give the store a rustic atmosphere. Their collections in-store are thoughtfully curated, and those who resonate with the brand will find pieces that they love.