Loading
  • Shop
  • Explore Cities
  • About us
  • Press
AISPI AISPI
  • For designers
Login Wishlist Cart 0
Currency
  • EUR
    • EUR
    • USD
    • GBP
    • INR
    • AED
AISPI AISPI
Cart 0

About Us

AiSPi is a unique e-commerce platform to discover and shop from the hidden fashion gems as you travel. From local boutiques tucked away in narrow streets to designers changing the fashion landscape, you can find the best of international fashion here.

Discover local boutiques through our city pages and shop from curated global designers through our online and offline trunk shows.

about, aisha

AiSPi with my
little eye...
a conversation
starter!

Admin

Meet Aisha S. Kothari, the founder of AiSPi

“Travel and fashion are two passions that I live for. AiSPi combines these worlds in a way that it tells a unique story about who you are and what you have experienced.”

Born and brought up in India, Aisha never imagined that fashion would be a career path for her. She graduated from Wharton School of University of Pennsylvania with a degree in finance and management. After graduation, she lived and worked in Delhi, New York and Antwerp.

AiSPi came about in 2017 as a result of her love for discovery and travel. As a compulsive list maker, she would make detailed itineraries of places to shop, eat and visit when she travelled.

This personal quirk sparked an idea. She wanted to connect the global traveller to the lesser-known fashion community of Europe. This simple idea motivated her to create an impact on an industry that she truly loved.

Today, AiSPi has impacted the lives of 150 shops and designers, 40 emerging artists and over 15,000 customers.

0
Boutiques
about

A new fashion journey

The shoppable Michelin guide for fashion

AiSPi, pronounced as i-spy, is a platform that allows you to travel through and discover European cities with a fashion lens.

When was the last time you visited Paris, Milan or London and shopped outside of the ‘main shopping streets’ in the heart of Europe’s fashion scene? How much time did you dedicate to these stores and were they really worth the trek?

Taking recommendations from the best influencers, stylists and pioneers of the industry, AiSPi curates a list of the most unique boutiques, upcoming talent and local designers from a city. You can find these on our city pages 

We unearth the story behind the local boutiques of Europe. “I love meeting new designers and learning their stories,” says Aisha. We evaluate their quality of products, understand their price points and create a validated selection for you to shop from and visit in your travels.

“We also host online and physical trunk shows for our clients sitting across the world. In the past, we have hosted several trunk shows in the Indian cities of Mumbai, Delhi and Kolkata. We recently hosted an invite-only virtual fashion trunk show that allowed our clients to get access to exclusive fashion finds before anyone else, including big-box retailers and high-end department stores. That too with all logistical hassles taken care of and a personal style consultant to advise you”

Through AiSPi You Can

Shop curated, exclusive and bespoke fashion finds before anyone else. We sell new-season, limited edition and curated finds which you can pre-order through our trunk shows.

Artboard 1 SHOP

Find boutiques near you, using our location finder, as you sip on a fresh cup of coffee with a side of croissant and take in the wonderful history of Europe.

Artboard 1 SPY

Take a front-row seat to European fashion, through conversations with designers and stylist sessions. Experience boutiques and travel tips through the lens of fashion experts. Understand the nuances of the industry such as pricing, production and material. Uncover and take home the latest fashion trends before anyone one!

Artboard 1 DISCOVER

“I started AiSPi with the aim to declutter the sponsored information in the industry and bring you honest and true opinions. Our curation is completely independent, based on expertise and extensive research. The boutiques and designers featured on our city lists do not pay us to be included. In order to deliver access to European designers for our customers who may not be able to travel, we host physical pop-ups and curate online trunk shows.”

– Aisha S. Kothari, founder

Hear what our clients have to say!

AiSPi has allowed me to step into a very different and unusual world of fashion. Everything is unique and hard to find. There is no doubt you will receive a compliment or two like “where did you get this from?” when you purchase something through AiSPi.
Dhara Bansal
Dhara BansalClient
AiSPi has brought to the forefront talented European designers and made it possible for us to shop their splendid creations from the comforts of our homes. Aisha's curation is tasteful and you can count on her expertise. I've bought several pieces through her and have been most delighted with my purchases.
Devina Juneja
Devina JunejaClient
AiSPi introduced me to the amazing world of selectively curated European designers and I just fell in love with the uniqueness of each brand. Love my Rosantica bag from AiSPi. It’s glamorous yet timeless. The whole shopping experience with Aisha & Aispi was great and I look forward to their trunk shows.
Silki Aggarwal
Silki AggarwalClient
I was tracking the sold out Holi for almost a year that is until AiSPi came to the rescue. AiSPi not only pre-ordered the bag directly with the designer on my behalf but also had it delivered to my doorstep. AiSPi's curation of brands and products at AiSPi is impeccable and a great resource for hidden gems across Europe!
Divya Mahendru
Divya MahendruClient
Previous
Next

AiSPi, from
a global lens

Team

Work, party, sleep and repeat! The AiSPi motto has always been to think outside the box and work without limits. This is the place for agile innovators who are not limited by location or roles, and strive to make an impact.

Artboard 1 Work With Us
Aisha Saraf Kothari, team

Aisha Saraf Kothari

Founder & CEO

The creative force behind AiSPi, Aisha has been persistently building her dream into reality. Having lived every role at AiSPi from courier service to financial analyst, Aisha believes nothing is impossible. A whirlwind of energy, she has attended Tomorrowland 5 years in a row! 

Processed with VSCO with c1 preset

FIKA

Production Agency

FIKA makes AiSPi a reality by effectively taking you on a one-of-a-kind journey through visuals, content, communication and social media. While this team works together like a well-oiled machine, the craziest thing is that they have never met each other!

content

Amulya Misra

Head of Content

With a keen interest in travelling and a deep love for all things fashion, words are this writers way of bringing together her two most favourite things in the world. Although she has never been to Europe, she explores the continent through AiSPi.

Malvika

Malvika Singh

Head of Marketing

At AiSPi, Malvika has found a creative outlet for her imagination and love for all things fashion and travel-related. Full of never-ending ideas, this young go-getter once worked for 12 hours straight on just caffine. 

Django

Django

Development & Maintenance Team

Django is a young team of 75 creative-minds–where the average age is only 24! They’ve adaptable and fast; everything you would want in a team that helps run the AiSPi website. 

Pankaj

Pankaj Jain

Operations Manager

Along with taking care of your shipments, Pankaj also takes care of the entire team. This kind-hearted soul is always ready to help out–whether it is with inventory, organising an event or setting up processes. PS. He is also a great cook!

Cherisha

Cherisha Surana

Marketing Intern

A true jack-of-all-trades, Cherisha makes her presence known in the AiSPi team. Flittering from one department to the other, she is always around to help whenever you need it. She calls herself a style fanatic (and we agree) who has been bitten by the travel bug. 

Violeta

Violeta Genzor

Buying Intern

Working tirelessly alongside Aisha to find the hottest boutiques and spot the latest unique finds, Violeta helps the team find everything we can think of. This young adventurer isn’t afraid to take risks–and spends every summer jumping off a bridge into a river!

Sophie

Sophie Corbett

Blog Contributor

Although Sophie describes herself as motherly, the word we would use for her is talented. From organising fundraising concerts for the homeless to meeting deadlines, this talented writer works tirelessly to reach all her goals.

Hannah

Hannah Armstrong

Blog Contributor

What's her favourite thing about her job? The versatility and creativity that she gets to surround herself with. Hannah works hard to add her own unique spin to everything she writes. This spirited writer loves to collaborate and ideate to better the AiSPi journey.

Penka

Penka Slavova

Content Curator

Hardworking and determined, Penka is passionate about everything fashion. This imaginative writer loves to take road trips, create crazy art projects, and express herself through her clothes. 

Collaborate With
Talent

Artboard 1 Find Talent

These diverse sets of collaborators, freelancers and interns have been instrumental in our journey. Learn more about their skill-set and work with them through our talent portal.

Nick Cusseneers, talent

Nick Cusseneers

Photographer

talent, pradhant padala

Prashanth Padala

Tech Expert

Yoko O Hara, talent

Yoko O'Hara

Graphic Designer

Rushabh Mutha, talent

Rushabh Mutha

Business Analyst

talent, prinka chau

Prinka Chau

Art Director

talent, thomas

Thomas Eyskens

Tech Team

talent, soha joshi

Soha Joshi

Content Writer

Sahiba Baweja, talent

Sahiba Baweja

Content Writer

team

Glamcult

Marketing

team

Amelia Butler

Writer

team

Masoom Minawala

Influencer & Content Creator

team

Sylvie Michèle

Photographer

team

Nirali Malji

Social Media Strategist

team

Jagrati Mahaveer

Visual & Graphics Design

As Featured In

vogue - Copy
baazar
grazia
cosmopolitan
fashionunited
hello!
femina
latest
luxebook
thenewindianexpress
niche
mess magazine
Previous
Next
Sign up now & get access to our private trunk show

Be the first to know about our new arrivals and exclusive offers.

Company
  • Journal
  • Careers
  • Contact us
Store
  • Find a Boutique Near You
HELP
  • FAQ’s
  • Shipping & Returns
  • Terms & Conditions
  • Aispi India
  • Terms & Conditions
Currency
  • EUR
    • EUR
    • USD
    • GBP
    • INR
    • AED
Cart 0
Updating…

No products in the cart.

Continue Shopping

  • Home
  • Shop
  • Explore Cities
  • About us
  • Press
  • For Designers
  • Journal
  • Apply
    • Join the team
    • For creatives
    • Find creatives
  • My Account
Cart 0 Wishlist

Login

Lost your password?

Not a member?Register

Register

A password will be sent to your email address.

Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy.

Already a member?Login

Search
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
Need Help?