While London’s summer is burning up the city, we are here to tell you about some of the hottest finds. When one thinks of London, Oxford Street, Harrods, Selfridges are probably the top names that come to mind. However, we are here to take you a bit further and deeper into the fashion scene of the best emerging designers and boutiques in London.
We specifically focused on Shoreditch and Soho– the trendiest spot for you to hang out. Featuring some of the coolest bars and restaurants, these areas have some of the best food along with the best fashion.
Lets start with Soho
1. Tracey Neuls
Featuring comfortable yet quirky genuine leather shoes that have a distinct style to them. Their style is experimental and statement, celebrated in not only the design of shoes but also in the store interiors. We visited the flagship store in London and loved their creativity of display– definitely worth a visit.
Check out our full coverage here
2. KJ’s Laundry
For chic, effortless and trendy clothes curated by founders Kate and Jane head down to KJ’s Laundry. They bring known, niche and emerging brands to the UK clientele in a laidback atmosphere. We absolutely loved the material and selection of clothes here, and shopped for velvet dresses, oversized coats, tie up boots and printed blazers.
Check out our full coverage here
3. Lazy Oaf
Lazy Oaf is really one for the quirky trend setters. The brand’s story is a representation of the rebellion against conformity of gender, style rules and color matching. Graphic design methods have been used to visualize youth nostalgia in an almost obnoxious and tongue-in-cheek humor statement style. I personally loved their oversized printed sweaters, bright vinyl jackets and slogan-ed combat boots.
Check out their full coverage here
4. The Eye Company
The founder of The Eye Company, Steenie, has a unique philosophy and utmost passion for eyewear. You can find a range of brands here from well-known Mykita to niche emerging designers. They also do bespoke and custom glasses on order. I like to shop here when I want a pair that no one else has!
Check out their full coverage here
5. The Other Shop
Their list of designers is extensive as it includes Ace and Tate, Stephan Schneider, Studio Nicholson, Charlie May X Kuro and Lemaire among others. Let’s not forget their own in-house brand called Other. This is one of the best places to find high quality, classic and durable investment pieces. Their emphasis on material and cut of outerwear is impeccable.
Check out their full coverage here
And now, time for Shoreditch fancies…
6. Aida
The story behind this shop is super interesting. It was founded by four sisters who took over their Dad’s shoe company and named it Aida after their Nan. The values are built around family, community and connection, all of which are apparent through their warm and welcoming coffee shop with yum cakes.
They host a variety of independent brands chosen for their aesthetic, the quality of their materials and strong spirit.
Check out their full coverage here
7. Glassworks
The really awesome thing about this shop is that it is off social media. Yes, you read that right! If you want it, you gotta come down and say hi! The second awesome thing is that they source their material from South Korea which makes it that much softer and durable.
The design is on-point, they have details and flair in each piece and the fit is really good.
Check out their full coverage here
8. Miista
Miista stands for Mr. and Mrs. Symbolically, they mean bringing together opposites. The shoes are therefore elegant with an unusual thought. Founder Laura designs the shoes in London and produces them in her home country of Spain. I can assure you that they are super comfortable as I own a really cool pair of black and white striped heels and definitely recommend visiting their store. They also have shops in Paris and Barcelona as well.
Check out their full coverage here
9. Emin & Paul
This shop was absolutely mind blowing. First, as it is hidden behind a graffiti door, if you don’t know it you can’t find it! Second, the style is amazing as it is all about making a statement without making an effort. Lastly, the quality. With materials sourced from South Korea, they glide over your skin.
Check out their full coverage here
10. Mercantile 
Founder Debra sources brands from all over Europe and brings them to London for a clientele that is confident and loves comfort. The style is always on-point and the best part it is located right next to Old Spitafields market which is always buzzing. I found a lot of cool vintage styled clothes with a chic vibe from checked shirt and colour block dresses to high top sneakers and velvet dresses, and much more.
Check out their full coverage here
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