A new moniker denoting strength, elegance, and modernity, with connotations of free lines, solid shapes, and nocturnal imagery hidden beneath the infinity symbol, meet this Florentine brand. Ottod’Ame designs ready-to-wear collections which are cutting-edge in terms of design, with a concentration on a chic, modern aesthetic.
There’s always something fresh to tell about your experiences at an Ottod’Ame retail store–no matter where you go. No two stores are the same; rather, they reflect the unique history and culture of the cities in which they are located, striking a delicate balance between the past and present. The designer, Silvia Mazzoli, has a wide variety of interests, including music, travel, and antique clothing, all of which may be seen here. The Florence boutique’s traditional furnishings stand in sharp contrast to the modern styles sold there, which are aimed at independent and confident women.
The Ottod’Ame ready-to-wear collections are feature trending design elements which are balanced with a sophisticated aesthetic and high quality materials. Each collection has clothing in a unique color palette that combines dusty and pastel tones without straying too far from its minimalist-chic roots.
Indeed, the clothing and accessories of the season move between a dynamic sobriety and an almost “monastic” rigour, thanks to the use of muted tones like powder, beige, and ecru, as well as soft forms and 80s-inspired shapes.
Ottod’Ame reimagines the female closet by interpreting the classic dandy look and then reinforcing it with a unique selection of materials, volumes, and subtleties that are feminine with a masculine edge.
The Story of Ottod'Ame
It was in 2003 when Silvia Mazzoli, inspired by the great tailoring legacy of made in Italy goods, launched the fashion label Ottod’Ame in Florence, Italy. This is it’s renowned for its innovative and forward-thinking collections.
First, there’s the company’s intriguing name, which may be interpreted in several ways. Silvia Mazzoli, the label’s founder and creative director has said that the brand combines “Italian side with a worldwide bon-ton taste.” It incorporates two themes fundamental to the “dame” brand: the number 8 (a significant and recurrent figure in the designer’s life) and the women who have served as the company’s backbone. Eight, which when rotated symbolises infinity, and Ame, when read with an apostrophe in French means “soul.” Together they make a beautiful pair that inspires a union suggesting meaning that’s larger than life.